Larry Deverett

A serial entrepreneur and seasoned business exec. Originally from Toronto, Canada > moved to Israel in 2012. Proficient English speaker/writer> powerful presenter. Very high energy / creative/personable.

Some of Larry's experience

DIRECTOR OF BIZ DEV (Israel) - developed a go to market strategy for an early-stage Israeli AgTech company with a Saas model. Evaluated alternative channels and markets. (DOTS, Data of the Soil, Israel)

CANNABIS SALES & MARKETING (Global) > Developed a global sales team and marketing program for a global supplier of tissue culture in the cannabis and food industry (Perfect Plants, Netherlands)

REAL ESTATE DEVELOPMENT (Israel) > Created an urban re-development company in Israel for renovating old apartment buildings. Raised over $35M for 30+ projects. (American Israel Development, Israel)

RETAIL MERCHANDISING (North America) > Co-developed and managed a large Canadian retail merchandising company to service big box retailers (Wal-Mart, Home Depot, Staples, Loblaws, Kroger, Shoppers Drug Mart, CVS,) and large CPG clients (P&G, Colgate, Sony, Philips, Sharp, and many more). Deployed 700+ reps in Canada. Grew sales from $1M to over $14M in 5 years with 12%+ net profit. Eventually sold to a public USA company (SPAR Group)

PHARMA / BIO-TECH DEVELOPMENT (Canada) > Led a fund raising program to raise $5M for a new drug technology & clinical trials. Restructured the company & management team. (Toronto Institute of Pharma Tech)

INTERNET STARTUP (Canada) > Designed and created a startup for offering promotional deals from local merchants in cities across North America. Raised over $2M of seed capital. Built the team to 65 employees, including sales & marketing, programming development and operations. (GaZoom Inc. Toronto)

RETAIL COMPUTER SERVICES (North America) > Developed a system and organization to supply educational services to large North American tech retailers including CompUSA & Computer City. Actively involved in development of the service offerings, finance, sales, and major contract acquisition. (SIDEA Corp, Dallas)

COMPUTER MANUFACTURING (Canada) > Managed a large Canadian manufacturer of micro computer. Started as Service Manager; ended up as President. Generated of $25M of sales to governments and large corporate customers. Restructured and re-financed the company. (Primax Computer Corporation, Toronto). Started my career in sales and marketing at IBM. Worked as a marketing rep in selling PCs and mid range systems to re-sellers.