Esther Ohayon

Marketing and Strategy Expert. Branding | Digital Marketing | Sales and Marketing Automation | Communications. A New Yorker at heart which has dramatically helped the transition to Israel.

Senior marketing and strategy professional with over two decades of experience in brand development, content creation, communications and lead generation. My flexibility and interpersonal skills, paired with natural leadership qualities enable me to work well independently and as part of diverse teams. By utilizing excellent presentation and creativity, alongside a data-driven approach, I've successfully led projects for B2B and B2C companies in diverse work environments.

Some of Esther’s Experience

Marketing Strategy Expert - Medical Marketing

Led company and product rebranding for a groundbreaking biotech company, following in-depth market research and trend analysis. Built business, marketing and sales strategy plans including brand positioning, graphic language and commercialization to introduce this breakthrough product to women suffering with this problem. (FemSelect)

Educational Strategy and Planning, Digital Marketing and Automation for AI-powered IVF Software. (Fairtility)

Marketing & Automation Specialist for Hi Tech Strategy creation and implementation on HubSpot, while ensuring maximum impact on inbound sales and marketing, generating qualified leads. (Sage Marketing)

Social Media Digital Agency - Partner/COO, Scaled company structure and vision, by leveraging excellent interpersonal and leadership skills. Developed company branding/messaging, including social media strategy and business-related content. Expanded company team from 3 to 15 employees, and created a creative and loyal work atmosphere. (Chai Digital)

Brand Manager, Utilized excellent strategy and communication skills to successfully increase a leading B2C brand from $1million to a $30million sales cycle. Created and implemented marketing strategy and tactics while maintaining brand tone and adhering to client requirements and constraints. Designed product marketing and sales strategy for the US market via digital and traditional channels including online advertisement, print and banners.